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problem
42% of online shoppers say they aren't sure what size to buy. 40% of online purchases are returned, and over 58% are due to the wrong size or fit. The fashion industry is the second most polluting industry worldwide.
solution
Companies that can suggest to customers the right size increase sales by 15%. Help customers find the right size and reduce returns (and increase sales while you are at it). Help reduce CO2 impact by reducing returns (which lead to CO2 emissions and clothes going to landfill).
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Why it Matters
Impact
see also
