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about
I'm a designer, maker, poledancer, and coffee lover obsessed with the world of digital
.experience
15 years
.location
Berlin (CEST)
.freelance
Available
.hola
I started as a graphic designer, designing Facebook game UIs when that still meant something. But I realized early on that the real craft wasn't making things look beautiful, it was making them work for real people solving real problems.
.work experience
2022 — 2025
alphin
Senior Product Designer (Growth, Activation & Engagement)
Launched AI-powered review response feature with customizable brand tone alignment, achieving immediate user adoption across platform.
2022 — 2025
alphin
Senior Product Designer (Growth, Activation & Engagement)
Launched AI-powered review response feature with customizable brand tone alignment, achieving immediate user adoption across platform.
2022 — 2025
alphin
Senior Product Designer (Growth, Activation & Engagement)
Launched AI-powered review response feature with customizable brand tone alignment, achieving immediate user adoption across platform.
2022 — 2025
alphin
Senior Product Designer (Growth, Activation & Engagement)
Launched AI-powered review response feature with customizable brand tone alignment, achieving immediate user adoption across platform.
2021 — 2022
Adjust
Senior Product Designer
Led complete onboarding redesign through 16 user interviews across 5 markets, reducing churn from 27% to 14% • Improved onboarding completion time by 20%.
2021 — 2022
Adjust
Senior Product Designer
Led complete onboarding redesign through 16 user interviews across 5 markets, reducing churn from 27% to 14% • Improved onboarding completion time by 20%.
2021 — 2022
Adjust
Senior Product Designer
Led complete onboarding redesign through 16 user interviews across 5 markets, reducing churn from 27% to 14% • Improved onboarding completion time by 20%.
2021 — 2022
Adjust
Senior Product Designer
Led complete onboarding redesign through 16 user interviews across 5 markets, reducing churn from 27% to 14% • Improved onboarding completion time by 20%.
2020— 2021
TriNet
SeniorProduct Designer
Redesigned benefits selection platform, improving client satisfaction through enhanced healthcare plan visualization for employees.
2020— 2021
TriNet
SeniorProduct Designer
Redesigned benefits selection platform, improving client satisfaction through enhanced healthcare plan visualization for employees.
2020— 2021
TriNet
SeniorProduct Designer
Redesigned benefits selection platform, improving client satisfaction through enhanced healthcare plan visualization for employees.
2020— 2021
TriNet
SeniorProduct Designer
Redesigned benefits selection platform, improving client satisfaction through enhanced healthcare plan visualization for employees.
2019 — 2020
Agrofy
Product Designer
Transformed quote-based system into full e-commerce platform, enabling first 100% online transaction in company history.
2019 — 2020
Agrofy
Product Designer
Transformed quote-based system into full e-commerce platform, enabling first 100% online transaction in company history.
2019 — 2020
Agrofy
Product Designer
Transformed quote-based system into full e-commerce platform, enabling first 100% online transaction in company history.
2019 — 2020
Agrofy
Product Designer
Transformed quote-based system into full e-commerce platform, enabling first 100% online transaction in company history.
2019
eStylar
Founder Designer
Designed end-to-end user flow for 2-photo body measurement system achieving precise sizing recommendations and successfully integrated feature into Draper James (Reese Witherspoon's brand), generating 195 feature uses in first month post-launch.
2019
eStylar
Founder Designer
Designed end-to-end user flow for 2-photo body measurement system achieving precise sizing recommendations and successfully integrated feature into Draper James (Reese Witherspoon's brand), generating 195 feature uses in first month post-launch.
2019
eStylar
Founder Designer
Designed end-to-end user flow for 2-photo body measurement system achieving precise sizing recommendations and successfully integrated feature into Draper James (Reese Witherspoon's brand), generating 195 feature uses in first month post-launch.
2019
eStylar
Founder Designer
Designed end-to-end user flow for 2-photo body measurement system achieving precise sizing recommendations and successfully integrated feature into Draper James (Reese Witherspoon's brand), generating 195 feature uses in first month post-launch.
2015 — 2018
Bakián
Founder Designer - Design Lead
Built design team from ground up as first designer, establishing design processes for performance marketing • Led design for 200+ landing pages annually, consistently conducting A/B testing to optimize conversion metrics and ROAS.
2015 — 2018
Bakián
Founder Designer - Design Lead
Built design team from ground up as first designer, establishing design processes for performance marketing • Led design for 200+ landing pages annually, consistently conducting A/B testing to optimize conversion metrics and ROAS.
2015 — 2018
Bakián
Founder Designer - Design Lead
Built design team from ground up as first designer, establishing design processes for performance marketing • Led design for 200+ landing pages annually, consistently conducting A/B testing to optimize conversion metrics and ROAS.
2015 — 2018
Bakián
Founder Designer - Design Lead
Built design team from ground up as first designer, establishing design processes for performance marketing • Led design for 200+ landing pages annually, consistently conducting A/B testing to optimize conversion metrics and ROAS.
.stack
Figma
product design
Figma
product design
Framer
web design
Framer
web design
Lovable
prototyping
Lovable
prototyping
Notion
productivity
Notion
productivity
Miró
collaboration
Miró
collaboration
Midjourney
inspiration
Midjourney
inspiration
Posthog
research
Posthog
research
cursor
create
cursor
create
Mailchimp
email marketing
Mailchimp
email marketing
.say Hola!
I'm open for freelance projects, feel free to email me to see how can we collaborate
.say Hola!
I'm open for freelance projects, feel free to email me to see how can we collaborate
.say Hola!
I'm open for freelance projects, feel free to email me to see how can we collaborate
.say Hola!