Simplifying and speeding up SaaS onboarding
Simplifying and speeding up SaaS onboarding
Adjust's onboarding redesign boosted activation rates by 40% and cut drop-off by 30% through personalized flows and reduced friction.
Adjust's onboarding redesign boosted activation rates by 40% and cut drop-off by 30% through personalized flows and reduced friction.
Adjust's onboarding redesign boosted activation rates by 40% and cut drop-off by 30% through personalized flows and reduced friction.
problem
Adjust’s original onboarding flow created friction at the most critical stage of the user journey: New users struggled to understand what to do first. Setup felt complex and technical, especially for less experienced users. Many users dropped off before reaching the product’s core value. Customer support and CSM teams frequently had to step in to help users complete onboarding. and the data analysis and user interviews showed that users who didn’t reach their first successful integration early were far less likely to activate or retain.
solution
Simplify the onboarding process to reduce setup time, decrease Customer Success consultations, and improve user engagement with advanced platform features. Transform Adjust's complex onboarding into a streamlined, intuitive experience that enables successful app setup without extensive support.
Creative direction, Product strategy, User experience, Visual design, Design systems
Creative direction, Product strategy, User experience, Visual design, Design systems
Creative direction, Product strategy, User experience, Visual design, Design systems
Creative direction, Product strategy, User experience, Visual design, Design systems
Three core principles guided the design: "Assist, don't take over"; providing flexibility when plans change; "Provide context"; showing how steps interconnect; and "Less is more"; ensuring every element adds genuine value. The philosophy recognized that mobile marketing setup is complex, so design should reduce cognitive load rather than oversimplify technical requirements.
Why it Matters
Three core principles guided the design: "Assist, don't take over"; providing flexibility when plans change; "Provide context"; showing how steps interconnect; and "Less is more"; ensuring every element adds genuine value. The philosophy recognized that mobile marketing setup is complex, so design should reduce cognitive load rather than oversimplify technical requirements.
Three core principles guided the design: "Assist, don't take over"; providing flexibility when plans change; "Provide context"; showing how steps interconnect; and "Less is more"; ensuring every element adds genuine value. The philosophy recognized that mobile marketing setup is complex, so design should reduce cognitive load rather than oversimplify technical requirements.
Impact
27% → 14%
Reduced churn rate
27% → 14%
Reduced churn rate
27% → 14%
Reduced churn rate
27% → 14%
Reduced churn rate
I'm open for freelance projects, feel free to email me to see how can we collaborate
I'm open for freelance projects, feel free to email me to see how can we collaborate
I'm open for freelance projects, feel free to email me to see how can we collaborate
I'm open for freelance projects, feel free to email me to see how can we collaborate
