16 years transforming complex ideas into digital experiences that work
Senior Product Designer crafting impactful user experiences with data-driven insights and systems thinking.
I began my journey in 2009 with web and UI design,
I specialize in transforming complex B2B products
Based and work in Berlin
(GMT)
Creating impactful experiences for exceptional results
Connecting global markets
Optimizing B2B and SaaS products
SELECTED PROJECTS
Adjust
Rethinking Onboarding Experience at Adjust
One onboarding flow, 12 markets, measurable impact.
Agrofy
From quotation to the first sale 100% online
Digitizing Argentina's $50B agricultural marketplace
eStylar
AI size advisor for Draper James
This tool uses artificial intelligence and computer vision to help shoppers find items that match their exact size and body shape, addressing one of e-commerce's biggest challenges.
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 ——
Research & Strategy
Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.
UX research
Product strategy
Product discovery
Design critiques
Accessibility
02 ——
Design & prototyping
I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.
Experience design
Interface design
Design systems
AI prototyping
Usability testing
03 ——
Collaboration & leadership
Designing seamless, intuitive user experiences that captivate and delight. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and satisfaction to produce functional and enjoyable digital products.
Cross-functional collaboration
Workshop facilitation
Design leadership
Design management
Design hiring
Metric marvels
Hotjar recordings
0
20
35
17
23
User Interviews
User testing
Stakeholders
Usability testing
Launched a/b testing
0
65
50
12
6
Usability studies
Surveys
E-Commerce
B2B Products
Client Satisfaction Rate
0
%
WORKED as founder designer
100
Have a project?
Let's chat!
Have a project?
I'm available for new projects, let's
Have a chat!
16 years transforming complex ideas into digital experiences that work
Senior Product Designer crafting impactful user experiences with data-driven insights and systems thinking.
I began my journey in 2009 with web and UI design,
eventually transitioning to complex SaaS product
design. I've worked with teams across three
continents, from startups to established
companies, always focusing on optimizing
activation, engagement, and retention.
I specialize in transforming complex B2B products
into intuitive experiences that generate measurable
results. My expertise lies in identifying friction
points in user journeys and converting them into
opportunities for growth.
Based and work in Berlin
(GMT)
Creating impactful experiences for exceptional results
Connecting global markets
Optimizing B2B and SaaS products
SELECTED PROJECTS
Adjust
Rethinking Onboarding Experience at Adjust
One onboarding flow, 12 markets, measurable impact.
Agrofy
From quotation to the first sale 100% online
Digitizing Argentina's $50B agricultural marketplace
eStylar
AI size advisor for Draper James
This tool uses artificial intelligence and computer vision to help shoppers find items that match their exact size and body shape, addressing one of e-commerce's biggest challenges.
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 ——
Research & Strategy
Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.
UX research
Product strategy
Product discovery
Design critiques
Accessibility
02 ——
Design & prototyping
I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.
Experience design
Interface design
Design systems
AI prototyping
Usability testing
03 ——
Collaboration & leadership
Designing seamless, intuitive user experiences that captivate and delight. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and satisfaction to produce functional and enjoyable digital products.
Cross-functional collaboration
Workshop facilitation
Design leadership
Design management
Design hiring
Metric marvels
Hotjar recordings
0
20
35
17
23
User Interviews
User testing
Stakeholders
Usability testing
Launched a/b testing
0
65
50
12
6
Usability studies
Surveys
E-Commerce
B2B Products
Client Satisfaction Rate
0
%
WORKED as founder designer
100
16 years transforming complex ideas into digital experiences that work
Senior Product Designer crafting impactful user experiences with data-driven insights and systems thinking.
I began my journey in 2009 with web and UI design,
eventually transitioning to complex SaaS product
design. I've worked with teams across three
continents, from startups to established
companies, always focusing on optimizing
activation, engagement, and retention.
I specialize in transforming complex B2B products
into intuitive experiences that generate measurable
results. My expertise lies in identifying friction
points in user journeys and converting them into
opportunities for growth.
Based and work in Berlin
(GMT)
Creating impactful experiences for exceptional results
Connecting global markets
Optimizing B2B and SaaS products
SELECTED PROJECTS
Adjust
Rethinking Onboarding Experience at Adjust
One onboarding flow, 12 markets, measurable impact.
Agrofy
From quotation to the first sale 100% online
Digitizing Argentina's $50B agricultural marketplace
eStylar
AI size advisor for Draper James
This tool uses artificial intelligence and computer vision to help shoppers find items that match their exact size and body shape, addressing one of e-commerce's biggest challenges.
creative expertise
"Design is not just what it looks like and feels like. Design is how it works."
01 ——
Research & Strategy
Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.
UX research
Product strategy
Product discovery
Design critiques
Accessibility
02 ——
Design & prototyping
I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.
Experience design
Interface design
Design systems
AI prototyping
Usability testing
03 ——
Collaboration & leadership
Designing seamless, intuitive user experiences that captivate and delight. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and satisfaction to produce functional and enjoyable digital products.
Cross-functional collaboration
Workshop facilitation
Design leadership
Design management
Design hiring
Metric marvels
Hotjar recordings
0
20
35
17
23
User Interviews
User testing
Stakeholders
Usability testing
Launched a/b testing
0
65
50
12
6
Usability studies
Surveys
E-Commerce
B2B Products
Client Satisfaction Rate
0
%
WORKED as founder designer
100